Personal Branding Fundamentals: Get the Life & Career You Want


Created by : Kyla Duffy


Image is EVERYTHING. Personal Branding Fundamentals is a step-by-step system of dynamic, brand-building strategies to influence how others see you, unlocking a life and career that you control.

What You’ll Learn:

  • Explore the meaning of personal branding and uncover how it can help you make more money and have a greater impact.
  • Discover how to balance your life.
  • Understand how others see you today vs. how you’d like them to see you.
  • Garner respect and trust by identifying your strengths and boosting them.
  • Paint a clear picture of your best and realistic future and establish a supportive environment to help you get there.
  • Build a personal brand statement that can be used on your resume, LinkedIn, and job interviews.
  • Create a personal brand style guide to help you embody your new brand.


  • Basic computer knowledge to download and manipulate Word, Docs, or PDF documents.
  • A commitment to set some time aside to do this right.
  • A burning drive to control how others see you and improve your life.


How people see you significantly impacts whether or not you get what you want out of life. This course is designed to help you understand what you want and get it by understanding and enhancing the brand you want to convey. It includes 10 lessons that will help you find balance in your life, uncover your strengths, improve your communication skills, and build an engaging brand statement to live by. Each fun, insightful chapter includes a motivational video, a written lesson, and activities.


“Kyla! This is perfect in so many ways! Thank you for asking the kind of questions you ask. To be honest they challenge me to think and help put what I do into perspective.” -Octavia F., Licensed Marriage Family Therapist, 2021

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What you'll learn