Do You need LinkedIn Premium for your Job Search? It Depends.
When Dani lost her job, she jumped headfirst into the job search. She polished her resume, rewrote her LinkedIn profile, and started applying to dozens of jobs every week. A month in, she called me: “Kyla, should I buy LinkedIn Premium? Everyone keeps saying it’s a game-changer. But… I’m also down to budgeting toilet paper.” […]
LinkedIn Engagement, Step 5: From Commenter to Creator (Without the Stress)
When John was in college, he waited tables at a bustling downtown brunch spot.At first, he barely spoke. He took orders, smiled, and hoped for the best. Meanwhile, the other servers were crushing it – chatting with customers, getting big tips – making it all look effortless. One day, a regular waved him over.“You’re always […]
LinkedIn Engagement, Step 4: Want to Go Faster? Look Beyond LinkedIn
Imagine trying to find your dream home using only Zillow… in 2005.Sure, you’d get a few listings. But you’d be missing the conversations with realtors, Facebook “homes for sale” groups, private listings, and neighborhood forums. In other words: you’d be playing the game with one eye closed. That’s how many job seekers treat LinkedIn. Don’t […]
LinkedIn Engagement, Step 3: Stop Stressing About Posting—Start Commenting
One of my clients, Carla, told me a story that perfectly captures what it feels like to finally find your inroad on LinkedIn. Years ago, she attended a local business mixer, where she felt completely out of her element. She hovered by the snack table, clutching a sparkling water, convinced everyone else there was born […]
LinkedIn Engagement, Step 2: Who Do You Want to Talk To?
When Beth was little, she spent an entire summer trying to catch frogs in a creek behind her house. Every day, she’d run out with her net, only to come back soggy and empty-handed. Then her older cousin visited. He crouched by the water, totally still, and waited. Within minutes, he caught a frog […]
LinkedIn Engagement, Step 1: What Do You Want to Be Known For?
You know those group projects in school where everyone gets assigned the same role on paper—“project manager”—but there’s always one person who ends up doing all the work, one who turns in late edits at 11:59 PM, and one who thinks memes are a communication strategy? They all had the same title. But you knew […]
Get Noticed by Recruiters: The Power of a Strong LinkedIn Cover Image
Because your LinkedIn profile is often the first impression you make on recruiters and potential employers, it’s essential to make it count. A cover image is one way to stand out and make a strong visual impact. What is a LinkedIn Cover Image? A LinkedIn cover image is a banner at the top of your […]