Do You need LinkedIn Premium for your Job Search? It Depends.
When Dani lost her job, she jumped headfirst into the job search. She polished her resume, rewrote her LinkedIn profile, and started applying to dozens of jobs every week. A month in, she called me: “Kyla, should I buy LinkedIn Premium? Everyone keeps saying it’s a game-changer. But… I’m also down to budgeting toilet paper.” […]
LinkedIn Engagement, Step 2: Who Do You Want to Talk To?
When Beth was little, she spent an entire summer trying to catch frogs in a creek behind her house. Every day, she’d run out with her net, only to come back soggy and empty-handed. Then her older cousin visited. He crouched by the water, totally still, and waited. Within minutes, he caught a frog […]
The New Networking: If you want to supercharge your job search, ask this one question.
Things seemed much easier in the olden days before Covid (BC) – prior to the wild layoffs and remote work wars – when you could go online, apply for a few jobs, and soon place a plant on your new desk. Today, it’s not unusual to submit hundreds of resumes to land a handful of […]
Customizing Your LinkedIn URL: The Digital Equivalent of Fixing Your Bed Head
Not customizing your LinkedIn URL is like going to work with bed head. Sure, bed head is fine when you’re working from home and have no Zoom calls. But your LinkedIn profile is like a perpetual Zoom call, and you need it to look good! What’s a URL? In simple terms, it’s the address that appears in […]