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Want to know why the global marketing industry is now worth $1.7 Trillion*? Because if you build it and market it, they will come (emphasis on the “and market it”). This is not just true for businesses but also for people looking for employment. When you’re out looking for a job, the product you’re marketing

Are you tired of waiting to hear back after submitting your resume through a job board? Have you wondered if there’s anything else you can do to move the process along? I’ve got good news for you: there is one simple step you can take to significantly improve your chances of getting noticed, and you

I’m often asked if a cover letter is necessary. The short answer is that it never hurts to send one if requested. What will hurt is if the job post doesn’t want a cover letter and you insist on sending one anyway in the same file as your resume. DON’T DO THAT. Employer’s applicant tracking

As a resume writer, my job is to help you appeal to hiring managers (humans) while also appeasing applicant tracking systems (ATS – robots). The good news is that if you do a bang-up job with one, you’re probably ok with the other. And, it’s not that hard: you simply need to give them exactly

With a large number of employees changing careers, employers are scrambling to find ways to cope. Some solutions they’ve kicked around are signing bonuses, lowering qualifications, inviting former employees to return, and devising a better understanding of the reasons that make people want to stay. Today, I’m talking about the latter – the stay interview,

No! If you had asked me this a year ago, I would have given you a resounding “No!” and told you that you should include graphics in your resume under no circumstance. My reasoning was two-fold: Including graphics could look juvenile and unprofessional. Graphics mess with applicant tracking systems (ATS – resume scanners) and could

LinkedIn profiles and resumes go hand-in-hand these days. Even if recruiters don’t find you directly on LinkedIn, you can bet your buttons they will look you up after reviewing your resume. If your profile’s no good, well, no interview for you! Here’s a LinkedIn “anatomy lesson” to boost your profile’s “health” and increase your chances

**This post was written in August 2021, and the standards have since changed. It is no longer appropriate to put credentials such as MBA or PMP next to your name as the market is saturated, many people have them, and it doesn’t mean as much as it used to. I have heard from multiple recruiters

Have you ever been charged with reviewing a pile of monotonous paperwork? While buried deep underneath your stack, did you experience a moment of realization that you couldn’t recall what you had been reading – for who knows how long? Zoning out happens to everyone – including hiring managers. Recruiters and hiring managers continually navigate